Black Flag “Save the Moment” campaign
Black Flag Roach Motel traps are the best way to discreetly eliminate your embarrassing pest problem and not ruin whatever special moments you may be having inside of your home.
A magazine ad will let potential customers read more about what it is that the Roach Motel does and how it can help them. It also positions the trap as a “relationship saver” which will be intriguing to some potential customers.
Billboards placed near stores where the product is available will be necessary because you never know when someone may need to buy a roach trap. A large and eye-catching visual with a bright background also works very well for outdoor ads to get consumers’ attention.
Social media ads in 2025 are always necessary in order to meet the consumer where they are. These sponsored story ads will come up in between people tapping through their friends’ Instagram stories and catch attention with their bright colors and unexpected visual.
Nobody ever knows where to look when riding the subway to work in order to not make it awkward. The most common solution is to look at the ads and what better ad to look at than a bright pink birthday cake telling you to take care of your roach problem because let’s face it, if you live in the city, there’s a good chance you or someone you know has had roaches before.