Handsome Brook Farms
While Handsome Brook Farms eggs are more expensive than traditional store bought eggs, they also come with many more health benefits. This campaign aims to position the eggs as a common health food and carve its own niche in its category by appealing to those who are already health nuts and care about eating healthier.
Placing these ads outside of grocery stores in cities will gain the attention of people on their way to the store or help them make a mental note of the brand while signage inside of grocery stores can help people deciding which egg brand to pick during the moment of selection.
Ads with a bright background command attention and placing this one on a bus stop allows for people waiting on the bus or even just walking by to see the ad. These people, especially in cities, could possibly be on the way to the grocery store.
Placing a full page ad in a magazine allows for people reading that magazine to read body copy. Body copy enables potential buyers to learn more about the brand and what their message is outside of the other ads.
Eggs are a staple in every kitchen. Social media is a staple on every phone. Therefore it makes sense to have some sort of social media ad for this campaign. The question in the caption invites conversation while the partial speech bubble on the first slide invites people to swipe and see the whole ad out of curiosity.