Suckerpunch Pickles “Hits Hard”
Pickles have been without innovation for years until Suckerpunch Pickles started using their new 11 spice blend. This new flavoring hits harder than any savory food item I’ve experienced and people need to know about it.
Placing these ads with such a striking visual in stores alongside print applications has the potential to reach people who are already going to buy pickles or are looking to try a new type of pickle.
Using a train, which already has a similar shape to a pickle, gets many city dwellers aware of the existence of the brand. It also follows the “hits hard” tagline because… well you just don’t want to be hit by a train how about that.
This social ad takes the original concept and extends it to the digital side enabling the brand to meet prospective customers (pickle eaters) where they most likely already are: online just like everyone else nowadays.
Suckerpunch Pickles will sponsor a UFC in order to build brand awareness. Attendees will be given one custom ticket when they enter and the ticket can be redeemed at the Suckerpunch popup station within the venue. The popup will feature a test your strength punching machine where, with the ticket, if you reach a certain score, you will be given free product such as a jar of pickles, pickle chips, or a t-shirt. This not only builds awareness but also allows for product trial with low customer involvement.
A whole event centered around the brand will draw engagement, free trial, and eventually result in more purchases and brand awareness.