Dewalt “Give your Hands a Hand”
Experienced Contractors usually have disgusting hands from all of their hard work. People who simply need to tighten a loose hinge don’t want their hands to end up looking like that. Either way, you should protect your most important tool, your hands, with Dewalt’s multitool made for anyone.
Ads in print as well as using them as posters near construction sites in cities will reach experienced contractors as well as anyone walking past on their way to their corporate job and raise awareness.
An experiential board placed near construction sites in big cities will feature some of the actual tools protruding out of the ad and allowing people to try and feel the comfortable grip on the tool and test your hands’ protection
Using a popular quote from a popular show (Seinfeld) might engage the potential target audience of the product on social media.
DeWalt wants to protect your hands so, whenever you purchase the DeWalt Multi-Tool, you also get a certificate emailed or mailed to you for your "hand insurance." The certificate signifies that you have been given free insurance on your actual tools in case they break and also signifies insurance on future DeWalt products you may buy.
Having something physical or digitally emailed, that people will be able to show in case any of their dewalt tools break will not only promote this product but may also promote other Dewalt products since they get free service.